The following unit will cover:
- R067 OCR Enterprise and Marketing - Whole LO4/TA4
- Topic Area 4: Creating a marketing mix to support a product
- 4.1 The marketing mix elements for a good/service
- 4.2 How the elements of the marketing mix work together
- 4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each
- 4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each
- 4.5 Public relations
- 4.6 How to sell the good/service to the consumer
- 4.7 The product lifecycle
- 4.8 Extension strategies for products in the product lifecycle and the appropriateness of each
- 4.9 Factors to consider when pricing a product to attract and retain customers
- 4.10 Types of pricing strategies and the appropriateness of each
- 11 Teacher PowerPoints/lessons
- 11 Student worksheets
- Examination Questions + answers embedded
- Arial font used for accessibility
- Neutral colours used for accessibility
- Developed using OCR Exam papers, mark schemes and OCR endorsed resources
- Small file size for easier distribution to students
Get this resource as part of a bundle and save up to 34%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£17.99