This activity sheet has a scenario that puts the Boston Matrix into a business context. It allows the students to apply the concept of the Boston Matrix and investigate how this planning tool can help a business make marketing and business decisions.
The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy.
It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.
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Another great resource - thank you
Fab resource, easy to understand for all.
As always a fantastic resource!
Great. Very helpful.
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