This infographic provides an overview of the Boston Matrix and applies it directly to Apple. The infographic could be useful as a discussion point, classroom display or a complimentary resource for the Boston Matrix video.
The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy.
It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.
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