The Cultural Environments Facing Business

The Cultural Environments Facing Business is a lecture which is covered during International Business Module for bachelor/master level students.

LECTURE OVERVIEW:

When companies source, manufacture, and/or market products in foreign countries, they encounter fascinating and often challenging cultural environments. This lecture examines the dynamics of culture and its effect upon international business operations and strategy. Culture and business practices are ever changing and these shifting trends are incorporated in the cases and examples. While exploring the causes of cultural differences, rigidities, and changes, it focuses upon the impact of cultural traditions on business activities, as well as the mutually satisfactory reconciliation of cultural differences. The lecture concludes with a discussion of the ways in which firms can potentially maximize their effectiveness while operating in a world of complex and dynamic cultural diversities.

Lecture Learning Objectives:

• Understand methods for learning about cultural environments
• Grasp the major causes of cultural difference and change
• Discuss behavioral factors influencing countries’ business practices
Recognize the complexities of cross-cultural information differences, especially communications
• Analyze guidelines for cultural adjustment
Grasp the diverse ways that national cultures may evolve

In this file you will find:

• 1 The Cultural Environments Facing Business Lecture Power Point Presentation
• 1 Guide file how to conduct Lecture
• 1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations
• 4 Interesting Exercises for Seminar
• 8 Interesting Discussion Questions and answers to them
• 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
• 1 folder with useful pictures

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