The Nature of Strategic Management (Strategic Management)

The Nature of Strategic Management (Strategic Management)

Lecture introduces the basic terms in strategic management. This lecture presents the comprehensive model for strategic planning. This lecture describes the benefits of doing strategic planning, the drawbacks of not doing strategic planning, and the pitfalls of doing strategic planning incorrectly.

Learning Objectives of lecture:

1-1. Describe the strategic-management process.
1-2. Discuss the three stages of activities for strategy formulation, implementation, and evaluation activities.
1-3. Explain the need for integrating analysis and intuition in strategic management.
1-4. Define and give examples of key terms in strategic management.
1-5. Describe the benefits of engaging in strategic management.
1-6. Explain why some firms do not engage in strategic planning.
1-7. Describe the pitfalls in doing strategic planning.
1-8. Discuss the connection between business and military strategies.
1-9. Explain how this course can enhance a student’s employability.

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