Branding is a powerful business tool used to influence people’s perception of a business. Branding has such a powerful influence on buyer behaviour and is why many customers are sometimes willing to pay 5 or 10 times more for the same or similar product from a business than its competitors. It’s your what, your how, and your why. Has your buying behaviour ever been influenced by branding?
This image could be used a thought provoking classroom poster or to spark debate & discussion with students about the impact of branding and their own buying behaviour.
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Nice point of debate, useful to have in the room .
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