Unique Marketing Issues Lecture (Entrepreneurship)

Unique Marketing Issues Lecture (Entrepreneurship)

This lecture focuses on the marketing issues facing entrepreneurial firms. The lecture begins by discussing how firms define and select their target markets. Next, we discuss an issue that is particularly important for new firms: establishing a brand.

Unique Marketing Issues Lecture is a lecture which is covered during Entrepreneurship module. With the help of this teaching resources you will be able to explain your students different Unique Marketing Issues. Unique Marketing Issues Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar on Unique Marketing Issues and moreover assess students with the help of attached test bank.

**LEARNING OBJECTIVES OF THE LECTURE: **

1 Explain the three steps (segmenting the market, selecting a target market, and establishing a unique market position) entrepreneurial firms use to identify their customers.
2 Define a brand and explain why it is important to an entrepreneurial firm’s marketing efforts.
3 Identify and explain the 4Ps of marketing activities (product, price, promotion, and place) used by entrepreneurial firms.
4 Describe the seven-step sales process an entrepreneurial firm uses to identify prospects and close sales.

By purchasing this teaching resource, you will get:
1 Unique Marketing Issues Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Unique Marketing Issues with 75 different questions.
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