A revision resource for students studying the new AQA Business specification. This mammoth chapter looks at each of the 7P’s; product life cycle; extension strategies; the boston matrix; digital marketing; e-commerce; the need for an integrated marketing mix; influences acting upon the marketing mix; consumer and business-to-business marketing; new product development; pricing decisions; the promotional mix; multi-channel distribution channels; people, process and the physical environment. Phew!
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Business Marketing Revision Pack
A detailed series of marketing notes for GCSE and A Level Business that include revision sheets and some more in depth learning support style materials. The pack does have some over lapping materials as it includes some of the legacy sheets but many exam boards still study these areas e.g. marketing plans, and so I have included them.
£9.95
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AS Business Marketing Revision Pack
New AQA Business specification. Best value package combining the four separate marketing chapters relating to the new specification. This covers setting marketing objectives; understanding markets and customers; segmentation, targeting and positioning (STP) and using the marketing mix.
£5.00
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