This full lesson covers appropriateness of a marketing campaign, including; Marketing mix reinforcing brand values sustainability of the campaign flexibility of the campaign relevance to organisational goals appropriateness to target market legal and ethical considerations Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion documents, covers The Marketing Campaign for Learning Aim C for Unit 2: Developing a Marketing Campaign. The lesson covers; Gantt Charts Marketing Message Selecting an appropriate marketing mix Selecting appropriate media Campaign budget Timelines Evaluation of the campaign Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson with accompanying case study activity covers the extended marketing mix, covering; Price Product Promotion Place People Physical Environment Processes The lesson contains several tasks, discussions and links to external media. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This activity contains three different case studies for learners to develop a marketing strategy for using the 7Ps framework. This can be used for a variety of courses including BTEC, A Level and GCSE.

This full lesson, with supporting case study handout, covers Situational Analysis as part of Learning Aim C of Unit 2: Developing a Marketing Campaign. Areas covered includes; SWOT analysis PESTLE analysis Identifying competitors Learners will have to apply their knowledge to a given case study and will explore each area of SWOT and PESTLE in detail. The lesson contains several tasks and links to external media. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This case study for SWOT and PESTLE is designed using a gay married couple as the business owners who are setting up a business specialising in LGBT events. This case study is a great way to embed equality and diversity in the classroom while your learners use their knowledge in a practical way. Learners must produce a SWOT and PESTLE analysis for the business and then create a visual representation of the strategy for the business owners. This case study is suitable for GCSE, A Level and BTEC as well as any other business related courses.

This full lesson, with companion handout, covers Marketing Plans as part of Learning Aim C for Unit 2: Developing a Marketing Campaign. Areas covered include; Planning a marketing campaign Marketing aims and objectives SMART objectives Marketing Plans (includes template for learners) Learners are given a variety of tasks in this lesson to consolidate learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Developing the rationale Interpretation, analysis and use of data Identification of further sources of information Evaluation of the reliability and validity of the information gathered The product life cycle The lesson has links to Knowledge, Skills and Behaviour and external media to help engage learners. There are a wide range of tasks involved in this lesson to allow your learners to consolidate their learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This case study for a toy manufacturer covers how to link market research to a marketing strategy using the Marketing Mix. Learners will work in teams to create a market research strategy which they will then have to link to the marketing mix. This case study can be used for a number of different qualifications, from GCSE to BTEC.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Market research methods and usage Primary/secondary research Validity/reliability/appropriateness/currency/cost Quantitative/qualitative data Sufficiency and focus of the research Selection and extraction The lesson contains a selection of tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim B: The purpose of market research Rationales Identifying target markets Identifying size, structure and trends Identifying competition Learners will be able to demonstrate their knowledge and skills through a series of tasks. The lesson focuses on application of theory to real-life situations. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim A: Internal factors External factors (PESTLE) Ethical considerations The lesson contains tasks, videos and graphics to engage learners. The lesson is focused around developing knowledge, skills and behaviour. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers, as part of Learning Aim A: Types of market Market segmentation Branding Brand personality Brand image USP Implication of business size on marketing activity Budgetary constraints Availability of specialist staff The lesson contains videos and tasks to engage students. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with Excel templates, business information and a teacher’s copy of the completed Cash Flow Forecast, covers how to interpret and create a cash flow forecast as stated in Learning Aim E for Unit 3: Personal and Business Finance.

This full lesson, with two companion handouts, covers Break-Even analysis for Learning Aim E for Unit 3: Personal and Business Finance. The lesson covers: Calculating break-even using contribution per unit Drawing a break-even chart (stage by stage) Understanding the limitations and benefits of using break-even A practice exam question for learners to prepare for assessment.