Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Pearson Edexcel A Level International Business (133) 3 Promotion and branding
This lesson covers:
a) Types of promotion.
b) Types of branding.
c) The benefits of strong branding:
• added value
• ability to charge premium prices
• reduced price elasticity of demand.
d) Ways to build a brand:
• unique selling points, USPs)/differentiation
• advertising
• sponsorship
• the use of social media.
e) Changes in branding and promotion to reflect social trends:
• viral marketing
• social media
• emotional branding.
This lesson was written by Sarah Hilton for Revisionstation
Pearson Edexcel A Level International Business (133) 2 Product service design
This lesson covers:
a) Design mix:
• function
• aesthetics
• cost/economic manufacture.
b) Changes in the elements of the design mix to reflect social trends:
• concern over resource depletion: designing for waste minimisation, re-use and recycling
• ethical sourcing.
This lesson was written by Sarah Hilton for Revsionstation
NEW Pearson Edexcel A Level International Business (133) 1 Marketing objectives
a) Marketing objectives
• increase market share
• increase revenue
• building a brand.
b) The product life cycle and extension strategies.
c) The Boston Matrix and the product portfolio.
d) The concept of ‘marketing mix’.
e) Marketing strategies appropriate for different types of market:
• mass markets
• niche markets
• business to business (B2B)
• business to consumer (B2C).
f) Consumer behaviour – how businesses develop customer loyalty.
Pearson Edexcel International A Level Business (132) 5 YED Income Elasticity of Demand
Complete teaching resources for a whole lesson including a PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
a) Calculation of income elasticity of demand.
b) Normal and inferior goods.
c) Interpretation of numerical values of income elasticity of demand.
d) The factors influencing income elasticity of demand.
e) The significance of income elasticity of demand to businesses
NEW Pearson Edexcel International A Level Business (132) 4 PED Price Elasticity of Demand
Complete teaching resources for a whole lesson including a PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
a) Calculation of price elasticity of demand.
b) Interpretation of numerical values of price elasticity of demand.
c) The factors influencing price elasticity of demand.
d) The significance of price elasticity of demand to businesses in terms of implications for pricing.
e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue.
Pearson Edexcel International A Level Business (132) 3 Markets
This lesson covers:
The interaction of supply and demand
The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes
Written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business
Complete teaching resources for a whole lesson including a PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
a) Factors leading to a change in supply:
changes in the costs of production
introduction of new technology
indirect taxes
government subsidies
external shocks
Pearson Edexcel International A Level Business
Complete teaching resources for a whole lesson including a PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
a) Factors leading to a change in demand:
changes in the prices of substitutes and complementary goods
changes in consumer incomes
fashions, tastes and preferences
advertising and branding
demographics
external shocks
seasonality
Pearson Edexcel International A Level Business (131) 3 Market Positioning
Complete teaching resources for a whole lesson including a PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
a) Product and market orientation.
b) Market mapping.
c) Market segmentation.
d) Competitive advantage of a product or service.
e) The purpose of product differentiation.
f) Adding value to products/services.
NEW Pearson Edexcel International A Level Business 131 2 Market Research
Complete teaching resources for a whole lesson includes PowerPoint and worksheet
a) Primary and secondary market research data (quantitative and qualitative) used to:
• identify and anticipate customer needs and wants
• quantify likely demand
• gain insight into consumer behaviour.
b) Methods of primary market research:
• surveys/questionnaires
• focus groups/consumer panels
• face-to-face/telephone interviews
• product trials/test marketing.
c) Methods of secondary market research:
• websites/social media
• newspapers/magazines/TV/radio
• reports
• databases.
d) Sampling methods:
• random
• quota
• stratified
Written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business 131 1 The Market
This lesson covers:
a) Mass markets and niche markets:
characteristics
market size and market share
brands
b) Dynamic markets:
online retailing
how markets change
innovation and market growth
adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty
Complete teaching resources for a whole lesson includes PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
Edexcel GCSE Business 2.1.1. Business Growth
Complete lesson with PowerPoint and student worksheet
Covers these topics:
Methods of business growth and their impact:
Internal (organic) growth: new products (innovation, research and development), new markets (through changing the marketing mix or taking advantage of technology and/or expanding overseas)
External (inorganic) growth: merger, takeover
The types of business ownership for growing businesses:
Public limited company (plc)
Sources of finance for growing and established businesses:
Internal sources: retained profit, selling assets
External sources: loan capital, share capital including stock market flotation (public limited companies)
This lesson includes a PowerPoint and a worksheet and covers:
Edexcel GCSE Business
1.1.1 The Dynamic nature of business complete lesson
This lesson includes:
Why new business ideas come about:
Changes in technology
Changes in what consumers want
Products and services becoming obsolete
How new business ideas come about:
Original ideas
Adapting existing products/services/ideas
Written by Sarah Hilton for Revisionstation
BTEC National Level 3 Business Unit 20
2016 (current) specification
Investigating Corporate Social
Responsibility
This bundle covers:
A Examine the CSR issues facing large private sector businesses
B Investigate the benefits and drawbacks for businesses of adopting a CSR policy
C Review the CSR record of a private sector business.
There is a PowerPoint for every single learning aim and a worksheet to match it.
OCR GCSE Business 1.1. The role of business enterprise complete lesson
Includes a PowerPoint and a Worksheet on:
The purpose of business activity and enterprise
Spotting an opportunity, developing an idea for a business, satisfying the needs of customers
Characteristics of an entrepreneur
Creativity, risk taking, determination and confidence
The concept of risk and reward
Written by Sarah Hilton at Revisionstation
New groups or new to a group? These ice breaker quizzes can be downloaded and you can have ready just in case all the whiteboards or technology lets you down.
Ideal for GCSE Business and A level Business and BTEC Business (all levels)
I always link it that if they can talk about one brand they can talk about alternatives / substitutes / competitors etc.
Hope these help
A Series of blank forms that I made, useful for all boards and GCSE business and A level Business and BTEC Business.
Ideal for scaffolding, uploading to Teams, showing what a good one looks like or just speeding things up not waiting for students to spend an hour drawing all the lines. We are not technical drawing, we are business.
Hope these help.
This is an essay planning sheet for Edexcel A level business but it’s in Word so it could be adapted to any board.
I use these at revision time with U6 students together with past papers and the model marked answers. They use these to plan answers to the longer questions and it helps to cement the techniques for exams of using the case study as evidence to support their points.