AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: How to assess the financial performance of a business using balance sheets, income statements financial ratios profitability (return on capital employed) liquidity (current ratio) gearing Efficiency ratios: payables days receivables days inventory turnover The value of financial ratios when assessing performance Data may be analysed over time or in comparison with other businesses. This lesson was written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.1 PRODUCT (COMPLETE LESSON) 221 This lesson includes a PowerPoint and a worksheet and covers: The design mix: Function, aesthetics, cost The product life cycle: The phases of the product life cycle Extension strategies The importance to a business of differentiating a product/service Written by Sarah Hilton for Revisionstation

a) The effect on businesses of changes in: o inflation (the rate of inflation, the Consumer Prices Index) o exchange rates (appreciation, depreciation) o interest rates o taxation and government spending o the business cycle b) The effect of economic uncertainty on the business environment

EDEXCEL GCSE BUSINESS 1.1.3 THE ROLE OF BUSINESS ENTERPRISE (COMPLETE LESSON) 113 This lesson includes a PowerPoint and a worksheet and covers: The role of business enterprise and the purpose of business activity: •To produce goods or services •To meet customer needs •To add value: convenience, branding, quality, design, unique selling points The role of entrepreneurship: •An entrepreneur: organises resources, makes business decisions, takes risks Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of supply and demand It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding Written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business 1.8.1 Measuring success in business: • revenue • market share • customer satisfaction • profit • growth • owner/shareholder satisfaction • employee satisfaction. Complete lesson with a PPT and worksheet By Sarah Hilton at Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The impact of changes in the political and legal environment on strategic and functional decision making: The political and legal environment should include a broad understanding of the scope and effects of law related to competition, the labour market and environmental legislation The impact of government policy related to enterprise, the role of regulators, infrastructure, the environment and international trade This was written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.1.2 RISK AND REWARD (COMPLETE LESSON) 112 This lesson includes a PowerPoint and a worksheet and covers: The role of business enterprise and the purpose of business activity: •To produce goods or services •To meet customer needs •To add value: convenience, branding, quality, design, unique selling points The role of entrepreneurship: •An entrepreneur: organises resources, makes business decisions, takes risks Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Contribution: selling price – variable cost per unit b) Break-even point: o total fixed costs + total variable costs = total revenue c) Using contribution to calculate the break-even point d) Margin of safety e) Interpretation of break-even charts f) Limitations of break-even analysis Written by Sarah Hilton for Revisionstation

This lesson covers: The 4 Ps of marketing and their importance Product Design, invention, innovation Product stages of the lifecycle Introduction, growth, maturity, decline Pricing methods Skimming, cost-plus, penetration, competitor, promotional Promotion – point of sale Price reductions, loss leaders, competitions, free samples Promotion - advertising Social media, websites, print media, television, radio Place – distribution of products and services Digital and physical distribution channels How the 4 Ps of the marketing mix work together The use of the marketing mix to inform and implement business decisions Interpretation of market data Changes in demand target market and market share changes in product effects of promotion This lesson is written by Sarah Hilton at Revisionstation

Pearson Edexcel A Level International Business (133) 3 Promotion and branding This lesson covers: a) Types of promotion. b) Types of branding. c) The benefits of strong branding: • added value • ability to charge premium prices • reduced price elasticity of demand. d) Ways to build a brand: • unique selling points, USPs)/differentiation • advertising • sponsorship • the use of social media. e) Changes in branding and promotion to reflect social trends: • viral marketing • social media • emotional branding. This lesson was written by Sarah Hilton for Revisionstation

234 Resource Management 4 QUALITY MANAGEMENT This complete lesson includes: a) Quality: • control • assurance • circles b) Total Quality Management (TQM) c) Continuous improvement (Kaizen) d) Competitive advantage from quality management This lesson is written by Sarah Hilton at Revisionstation

EDEXCEL GCSE BUSINESS 1.5.4 THE ECONOMY AND BUSINESS (COMPLETE LESSON) 154 This lesson includes a PowerPoint and a worksheet and covers: The impact of the economic climate on businesses: unemployment changing levels of consumer income inflation changes in interest rates government taxation changes in exchange rates Written by Sarah Hilton for Revisionstation

a) Exports and imports b) The link between business specialisation and competitive advantage c) Foreign direct investment (FDI) and link to business growth This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

NEW Pearson Edexcel International A Level Business (132) 4 PED Price Elasticity of Demand Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Calculation of price elasticity of demand. b) Interpretation of numerical values of price elasticity of demand. c) The factors influencing price elasticity of demand. d) The significance of price elasticity of demand to businesses in terms of implications for pricing. e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue.

Pearson Edexcel International A Level Business (132) 5 YED Income Elasticity of Demand Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Calculation of income elasticity of demand. b) Normal and inferior goods. c) Interpretation of numerical values of income elasticity of demand. d) The factors influencing income elasticity of demand. e) The significance of income elasticity of demand to businesses

NEW Pearson Edexcel A Level International Business (133) 1 Marketing objectives a) Marketing objectives • increase market share • increase revenue • building a brand. b) The product life cycle and extension strategies. c) The Boston Matrix and the product portfolio. d) The concept of ‘marketing mix’. e) Marketing strategies appropriate for different types of market: • mass markets • niche markets • business to business (B2B) • business to consumer (B2C). f) Consumer behaviour – how businesses develop customer loyalty.

234 Resource Management 3 INVENTORY CONTROL This complete lesson includes: a) Interpretation of inventory control diagram b) Buffer inventory c) Implications of poor inventory control d) Just in time (JIT) e) Waste minimisation f) Competitive advantage from lean production This lesson is written by Sarah Hilton at Revisionstation