This lesson is suitable for students that need extra support with the tricky topic of supply and demand It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.4 THE ECONOMY AND BUSINESS (COMPLETE LESSON) 154 This lesson includes a PowerPoint and a worksheet and covers: The impact of the economic climate on businesses: unemployment changing levels of consumer income inflation changes in interest rates government taxation changes in exchange rates Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.1.3 THE ROLE OF BUSINESS ENTERPRISE (COMPLETE LESSON) 113 This lesson includes a PowerPoint and a worksheet and covers: The role of business enterprise and the purpose of business activity: •To produce goods or services •To meet customer needs •To add value: convenience, branding, quality, design, unique selling points The role of entrepreneurship: •An entrepreneur: organises resources, makes business decisions, takes risks Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212 This lesson includes a PowerPoint and a worksheet and covers: Why business aims and objectives change as businesses evolve: •In response to: market conditions, technology, performance, legislation, internal reasons How business aims and objectives change as businesses evolve: •Focus on survival or growth •Entering or exiting markets •Growing or reducing the workforce •Increasing or decreasing product range Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Objectives of growth: o to achieve economies of scale (internal and external) o increased market power over customers and suppliers o increased market share and brand recognition o increased profitability b) Problems arising from growth: o diseconomies of scale o internal communication o overtrading Written by Sarah Hilton for Revisionstation

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Different legal structures that businesses adopt • Sole traders • Partnerships • Private limited companies (ltd) • Public limited companies (plc) • Not-for-profit organisations The concept of limited liability and which legal structures benefit from this Which legal structure would be most appropriate for a variety of business examples, including new start-up businesses and large established businesses

This lesson is suitable for students that need extra support with the tricky topic of decision trees It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

This lesson covers: The 4 Ps of marketing and their importance Product Design, invention, innovation Product stages of the lifecycle Introduction, growth, maturity, decline Pricing methods Skimming, cost-plus, penetration, competitor, promotional Promotion – point of sale Price reductions, loss leaders, competitions, free samples Promotion - advertising Social media, websites, print media, television, radio Place – distribution of products and services Digital and physical distribution channels How the 4 Ps of the marketing mix work together The use of the marketing mix to inform and implement business decisions Interpretation of market data Changes in demand target market and market share changes in product effects of promotion This lesson is written by Sarah Hilton at Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: How to assess the financial performance of a business using balance sheets, income statements financial ratios profitability (return on capital employed) liquidity (current ratio) gearing Efficiency ratios: payables days receivables days inventory turnover The value of financial ratios when assessing performance Data may be analysed over time or in comparison with other businesses. This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The impact of changes in the political and legal environment on strategic and functional decision making: The political and legal environment should include a broad understanding of the scope and effects of law related to competition, the labour market and environmental legislation The impact of government policy related to enterprise, the role of regulators, infrastructure, the environment and international trade This was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of setting financial objectives to include: The concept of a return on investment Revenue, costs and profit objectives Cash flow objectives The distinction between cash flow and profit The distinction between gross profit, operating profit and profit for the year This lesson was written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet which covers: a) Reasons for mergers and takeovers b) Distinction between mergers and takeovers c) Horizontal and vertical integration d) Financial risks and rewards e) Problems of rapid growth Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Corporate timescales: short-termism versus long-termism b) Evidence-based versus subjective decision making Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.1 BUSINESS GROWTH (COMPLETE LESSON) 211 This lesson includes a PowerPoint and a worksheet and covers: Methods of business growth and their impact: Internal (organic) growth: new products (innovation, research and development), new markets (through changing the marketing mix or taking advantage of technology and/or expanding overseas) External (inorganic) growth: merger, takeover The types of business ownership for growing businesses: Public limited company (plc) Sources of finance for growing and established businesses: Internal sources: retained profit, selling assets External sources: loan capital, share capital including stock market flotation (public limited companies) Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.3 PROMOTION (COMPLETE LESSON) 223 This lesson includes a PowerPoint and a worksheet and covers: Promotion: Appropriate promotion strategies for different market segments: advertising sponsorship product trials special offers branding The use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.1 PRODUCT (COMPLETE LESSON) 221 This lesson includes a PowerPoint and a worksheet and covers: The design mix: Function, aesthetics, cost The product life cycle: The phases of the product life cycle Extension strategies The importance to a business of differentiating a product/service Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The importance of employee motivation to a business b) Motivation theories: o Taylor (scientific management) o Mayo (human relations theory) o Maslow (hierarchy of needs) o Herzberg (two factor theory) c) Financial incentives to improve employee performance: o piecework o commission o bonus o profit share o performance-related pay d) Non-financial techniques to improve employee performance: o delegation o consultation o empowerment o team working o flexible working o job enrichment o job rotation o job enlargement Written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business 1.8.1 Measuring success in business: • revenue • market share • customer satisfaction • profit • growth • owner/shareholder satisfaction • employee satisfaction. Complete lesson with a PPT and worksheet By Sarah Hilton at Revisionstation

a) Growth rate of the UK economy compared to emerging economies b) Growing economic power of countries within Asia, Africa and other parts of the world c) Implications of economic growth for individuals and businesses: o trade opportunities for businesses o employment patterns d) Indicators of growth: o Gross Domestic Product (GDP) per capita o literacy o health o Human Development Index (HDI) This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation