A series of 14 cases studies for Edexcel A Level Business studies covering 1.3.3 Pricing strategies, including: a) Types of pricing strategy: o cost plus (calculating mark-up on unit cost) o price skimming o penetration o predatory o competitive o psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: o number of USPs/amount of differentiation o price elasticity of demand o level of competition in the business environment o strength of brand o stage in the product life cycle o costs and the need to make a profit c) Changes in pricing to reflect social trends: o online sales o price comparison site

A set of 4 case studies covering Edexcel A Level Business Studies 1.5.1 Role of an Entrepreneur, including: a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 7 case studies for Edexcel A Level Business Studies 1.5.2 Entrepreneurial motives and characteristics, including: a) Characteristics and skills required b) Reasons why people set up businesses: o financial motives: profit maximisation and profit satisficing o non-financial motives: ethical stance, social entrepreneurship, independence and home working

A set of 8 case studies for Edexcel A Level Business Studies 1.5.3 Business Objectives, including: a) Survival b) Profit maximisation c) Other objectives: o sales maximisation o market share o cost efficiency o employee welfare o customer satisfaction o social objectives Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 10 case studies for Edexcel A Level Business Studies on 1.5.4 Forms of Business, including: a) Sole trader, partnership and private limited company b) Franchising, social enterprise, lifestyle businesses, online businesses c) Growth to PLC and stock market flotation Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of activities designed to stretch and challenge A Level Business Studies students. These activities include articles, TED Talks, YouTube clips, Documentaries and Podcasts, all of which will facilitate wider knowledge and understanding of the key topic areas of the syllabus. Activities come with a Cornell Note Taking template