Full 5 hour lesson based on the internal and external influences on marketing activities within the Travel & Tourism Industry. This includes:
Starter activty - bamboozle quiz (link included)
Theory on internal and external influences on marketing with travel examples
Theory on SWOT with industry exmple
Mini tasks/discussions on internal influences
SWOT task for an organisation
PESTLE theory and group activity based on 2 organisations
Ethical considerations - with examples and discussion activity
Pleanary Q&A
Complete 2 weeks lessons on the marketing mix in the travel and tourism industry. Relevant for level 3 learners. This includes:
Starter activity - marketing terminology/jargon
Theory on the 7P’s - with tasks relating to travel organisations for each of the 7P’s
Theory on the AIDA model - with leaflet creation task
Group activity - creating a new product for a travel organisation and relating the 7P’s.
Pleanary - Q&A
Full 3 hour lesson for Travel and Tourism Level 2, UK visitor attractions:
starter activity
theory on different types of UK attractions
2x activities (visitor attraction fact file & create your own group task)
plenary Q&A
Full lesson which explores the role of different organisations within the travel and tourism sector (this can be used as a business lesson also).
Includes:
Starter activity - paired discussion
Theory/discussion points
Main learning activities - image match up, news article research task, group presentation on 3 organisations, comparison task (extension).
Plenary activity - mini true or false quiz
This is a full lesson on the accommodation sector of the UK Travel and Tourism Industry.
This covers;
Introduction quiz on logos and attractions in the UK
Overview of the industry
Accommodation (serviced and non serviced) with examples
2 x activities based around UK accommodation (instructions on slides)
This lesson contains a variety of theory, activities and media content.
Full 3 hour lesson on Travel Agents and Tour Operators which includes:
Starter Activity
Content/Theory on types of organisations
Ancillary products and services offered
3 activities - research task, holiday planning and promotional materials.
Full 2 hour lesson on Transport in the Travel and Tourism Industry. Suitable for level 2 learners, but can be adapted.
starter activity
theory on different methods of transport in the industry with examples
2 x transport activites (1 worksheet/booklet and 1 poster activity on a type of transport)
Plenary Q&A
Full level 3 lesson on the impacts of tourism in the UK (economic, social, environment).
Knowledge/skills/behaviours of lesson included along with some initial theory on impacts and examples in the UK T&T industry.
Starter - definitions of words linked to impacts
Activity 1 - music festivals in the UK case study (link included)
Activity 2 - statistica data challenge
Activity 3 - expansion of blackpool pleasure beach presentation and links to impacts on the UK.
Recap - mini multiple choice quiz
Gapped handout of the safety demonstration speech on board an aircraft.
This is replica of industry standards and can be used as part of a practical session when completing the saftey demonstration, as part of cabin crew studies.