Investigate how supermarkets get their customers to spend more money through a variety of sneaky tactics which influence the buying behaviour of their customers and temps them to make impulse purchases during their visit to the supermarket. The video is 6 minutes in length and is supported by an activity worksheet which contains 4 separate tasks for students to apply their knowledge of the topic. The resource also includes a suggested answers document.

Facebook: Cracking the Code is a documentary on Amazon Prime. This activity sheet has questions that are designed to be answered whilst watching the documentary. Then a final short essay question uses the answers from those questions to answer a the broader short essay question. It is an ideal documentary for Corporate Social Responsibility (CSR), Business Ethics and even Marketing. Facebook: Cracking the Code - “What’s on your mind?” It’s the friendly Facebook question which lets you share how you’re feeling. It’s also the question that unlocks the details of your life and helps turn your thoughts into profits.

This video is good for both marketing and business ethics. Covers how fast food outlets use tactics to make you spend more money. The activity sheet is fully editable so you can adapt it to meet the needs of your lesson and what you want students to get out of the video. The sheet finishes with a short essay question for them to apply some knowledge of the video and to get them to think about the concept in more depth.

Stimulating market demand is one of the most crucial elements within the marketing element of a business or product to turn current customers into loyal customers or trigger demand by the market. This resource provides students with a scenario of Drake owning a music shop which he wants to grow the revenue and popularity of all the different products and services he offers. Therefore, students need to investage various ways in which he can stimulate demand of the market.

This activity worksheet is based on the sneakerheads video produced by the Financial Times. Within which they meet the key players and influencers in the obsessive world of sneaker resale, where trainers like those from Nike Air Jordan and Adidas Yeezy can make a fortune for entrepreneurs that treat shoes like stocks on platforms including StockX. A 14 minute video and 6 questions for students to answer. Perfect for engaging any business student who love trainers, which is many of them. Don’t forget to subscribe to our Youtube channel and follow us on Facebook and Twitter for all of our latest business studies content.

The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam, McDonald’s has 17 stores and Burger King has 13. In Vietnam, a country spoiled for choice when it comes to food, some U.S. fast food chains are struggling to compete with the local competition. This activity resource is to be used alongside the CNBC ‘Why Mcdonald’s Flopped in Vietnam’ video which can be found in the Two Teachers Youtube Channel: Business Case Studies playlist.

Investigate the common methods of financial motivation with this video and activity worksheet combination. The video explores the common methods of financial motivation that businesses use alongside the potential benefits and drawbacks of each. The methods discussed are: Remuneration Performance Related Pay Promotion Fringe Benefits The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of financial motivators after watching the video. Starting off with a table requiring students to explain each method with examples alongside its associated benefits and drawbacks whilst watching the video. The worksheet then has a series of tasks including one where students are required to act as consultant to a business owner about issues she is having with employee motivation. Within this task students need to assess the scenario and provide justified recommendations related to the methods of financial motivation that the business owner could use. The activity then finishes off with a 10 minute crossword challenge, where students have to work against the clock to try and find all 10 pieces of terminology in under 10 minutes.

Millions of pounds are spent by retailers on producing Christmas adverts each year, but why? We’re only a few weeks into November 2019 and the Christmas advertising campaign season is well under way, with big budget ads from John Lewis, Sainsbury’s, Ikea and Amazon already gracing our screens and social media. The lavish productions rack up millions of hits on sites such as YouTube. They may be popular, but people are less sure about whether these ads actually benefit the big brands behind them (BBC, 2019). This resource provides you with 3 seperate tasks for students to complete focused on 2019’s Christmas advert collection. It requires students to compare adverts, analyse the use of them for business and then create their own for a brand of their choice.

Investigate the role of business enterprise with this video and activity worksheet combination. This video covers the role business plays and what business exist to do. Basically, what is the point of a business? The video concentrates on the 3 most fundamental purposes of a business, which are; to produce goods or provide a service, to meet the needs of the customer and finally to add value. The activity worksheet covers: A starter activity identifying the difference between a good and a service The 3 roles of a business What the role of an entrepreneur is How businesses add value through branding and convenience. A research task into successful entrepreneurs The supporting activity worksheet contains a number of questions for students to apply their knowledge from the video and also includes suggested answers.

Investigate The Dynamic Nature of Business with this video and activity worksheet combination. This video investigates the factors which influence the dynamic nature of business, the reasons why new business ideas are necessary and how new business ideas are generated such as: Changes in technology Changes in what consumers want Products and services becoming obsolete The supporting activity worksheet contains 10 separate tasks for students to apply their knowledge of the dynamic nature of business. The teacher resource pack also includes an extension task and suggestive answers.

Investigate Porter’s Five Forces with this video and activity worksheet combination. Porter’s Five Forces is a framework which was developed in 1979 by Michael Porter which identifies the nature of competition through 5 competitive forces, helping businesses to determine the potential for profitability within a given market. Porter’s Five Forces are: Threat of Entry Buyer Bargaining Power Threat of Substitutes Supplier Bargaining Power Rivalry The video explores each of these forces in detail and applies the model to the UK supermarket industry, providing you with examples along the way. The supporting activity worksheet contains 6 separate tasks for students to apply their knowledge of Porter’s Five Forces. The resource includes an extension task and suggestive answers.

Investigate On-the-job vs Off-the-job Training with this video and activity worksheet combination. The video investigates the key differences between a variety of on-the-job and off-the-job training methods which include Mentoring, Coaching, Demonstrations, Job Shadowing, Job Rotation, Computer-based Training, Off-site Training, Outside Trainers, and Sandwich Courses. The benefits and drawbacks of both On-the-job and Off-the-job methods of training are also discussed to help you select the most effective one.​ The supporting activity worksheet contains 6 separate tasks for students to apply their knowledge of On-the-job and Off-the-job training methods. The resource includes an extension task and suggestive answers. ​

Investigate interest rates and how to calculate them with this video and activity worksheet combination. This video explores the concept of interest rates, how they impact businesses and how to calculate them with a bank loan example. The supporting activity worksheet contains 6 separate tasks for students to apply their knowledge of interest rates. The resource also includes suggested answers for the activities.

Investigate Price Elasticity of Demand with this video and activity worksheet combination. This video explores Price Elasticity of Demand (PED) which provides a business with a measurement of how the demand for a business’ goods alter after a change in price and includes a worked example. The supporting activity worksheet contains 7 separate tasks for students to apply their knowledge of Price Elasticity of Demand including 2 calculation tasks. The resource also includes suggested answers.

Investigate organic business growth with this video and activity worksheet combination. The video explores the ways businesses can grow organically, with examples throughout from Apple and McDonald’s. The supporting activity worksheet contains the following: 9 questions relating to the video A scenario question A crossword extension activity Teacher suggested answer sheet

Investigate inorganic business growth with this video and activity worksheet combination. The video explores how mergers and takeovers can be used to grow a business inorganically. Examples from Kraft, Heinz & Facebook (Meta) are used throughout. The supporting activity worksheet contains the following: 7 questions relating to the video A word search extension activity Separate teacher suggested answer sheet Download it for free.

Explore the AIDA model with this video and activity worksheet combination. This video investigates what the AIDA funnel is and how it can be applied in business. The video covers; Attention Interest Desire Action Each of the sections of AIDA are explained and then at the end of the video each is applied to Gymshark. The supporting activity worksheet contains a multiple choice quiz to test students knowledge from the video and 2 longer questions for them to apply AIDA to a business of their own. The download also comes with a suggested answer sheet.

Investigate the 4Ps of the Marketing Mix with this video and activity worksheet combination. The 7 minute video explores and explains each of the 4Ps before applying them to McDonald’s to provide real world examples. The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of the Marketing Mix. The resource also includes suggested answers.

Investigate the factors which influence the demand for products and services in business with this video and activity worksheet combination. The video explores the key factors which lead to a change in demand which include: Changes in the price of substitutes Changes in the price of complementary goods Changes in consumer incomes Fashions, tastes and preferences Advertising and branding Demographics External shocks Seasonality The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of the factors which influence demand for products and services in business. The resource includes an extension task and suggested answers.

A fun and thought provoking induction activity resource for Business Studies students which is based on logos, slogans and interesting facts about famous businesses around the world. The resource is free to download, contains four separate activities and comes complete with answers. The first two activities are focused on famous logos, starting with a recognition game which then progresses onto students critiquing the logos and re-designing a logo for a business of their choice. Following this, students are provided with a series of business slogans and are challenged to link these to their respective business. The final activity provides students with 10 interesting business facts and requires them to match them to the business they are based upon. We wish you all the best during induction and for the upcoming academic year.