This lesson introduces learners to market positioning, we start by looking at positioning and differenation is before looking at market maps. Students have the opportunity to become familiar with market maps with a set of structured activities to design their own, examples of different axes are given with ideas for markets to use.
We move on to read a concise case study on a hotel chain that is quite different from normal hotel chains, a 4 and 12 mark question, both with structure guidance and model answers for students to use when self or peer assessing, marking grid for the 12 marker included. We finish off with a research task on the rebranding of Emirates airline.
Colourful, concise and engaging slides!
Thank you
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Edexcel A Level Business Theme 1 - 1.1 Meeting customer needs
This 6 lesson bundle covers: 1.1.1 The market - 2 lessons 1.1.2 Market research - 3 lessons 1.1.3 - Market positioning Filled with real life examples, case studies, questions, concise model answers to improve exam practice and kahoot quizzes to consolidate learning in an engaging way. All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time. Colourful, concise and engaging slides! - all files in zip folder. Thank you
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Edexcel A Level Business Theme 1 (COMPLETE COURSE)
This bundle for Edexcel's A Level Theme 1 is the ultimate pack for teachers delivering this course. Updated for 2021 with more engaging and colourful slides to cater for remote learning needs. The highest quality, unrivalled lesson experiences from start to finish. Filled with real life examples, concise case studies to save time and focus on key skills of knowledge, application, analysis and evaluation. Questions with structured guidance and modelled answers for self/peer assessments - to save your time and to build their skills at the same time rather than just going through theory slide after slide. Please have a look at individual files to see previews. All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time. Colourful, concise and engaging slides! - all files in zip folder. Thank you
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