This lesson pack contains detailed information and explanations on:
PowerPoint:
- How markets may differ: such as consumer/producer markets; national, regional and international markets
- Difference between product and customer (market) orientation
- Measurement of market share and market growth
- Implications of changes in market share and growth
- The classification of products
- How marketing might differ for consumer products (B2C and B2B)
- The features of mass and nice markets
- The advantages of mass marketing and niche marketing
Market maps PDF’s
- Chocolate
- Cars
- Clothing
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