This lesson pack contains detailed information and explanations on:
PowerPoint:
- Methods of market segmentation including geographic, demographic and psychographic
- Benefits and limitations of market segmentation
PowerPoints on - BMW, Heinz, Nestle, Nintendo, Samsung, Tui (6 extra activities AI generated by Gemini)
- Information on market segmentation
- How each brand targets their segments
- Can be used as a student-led activity
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