3.2.1 The role of market research and methods used: • Market-orientated businesses (uses of market research information to a business)
• Primary research and secondary research (benefits and limitations of each)
• Methods of primary research, e.g. postal questionnaire, online survey, interviews, focus groups
• The need for sampling
• Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports
• Factors influencing the accuracy of market research data
3.2.2 Presentation and use of market research results:
• Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data
*Unit 3 review
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