3.3.4 Making Marketing Decisions: Using the Marketing Mix

AQA A Level Business Studies - 3.3.4 Making Marketing Decisions: Using the Marketing Mix (9 Lessons) - Over 200 slides

This comprehensive bundle contains nine detailed lessons covering the entire specification for 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. Each lesson in this bundle includes a full presentation, model answers, and a variety of engaging activities designed to ensure students fully grasp the concepts necessary for exam success.

Included Lessons:

Introduction to the Marketing Mix
Overview of the 7Ps, key influences, and real-world application with Bosch & Toyota case studies.

Product: Boston Matrix
In-depth analysis of the Boston Matrix, with a focus on product portfolio management, featuring a Samsung case study.

Product: Product Life Cycle
Comprehensive coverage of each stage of the Product Life Cycle and its impact on key business functions, with practical application tasks.

Price
Detailed exploration of pricing strategies and their effects on marketing decisions, featuring Tesla and Netflix as real-world examples.

Promotion
Engaging lesson on various promotional strategies, with group activities and a case study on Abercrombie and Fitch.

Branding
Focused lesson on the role of branding in the marketing mix, including an exam-style case study and fun brand recognition activity.

Place – Distribution
Analysis of distribution strategies with practical examples from Cadburys and Nike, along with revision activities.

Digital Marketing & E-commerce
Detailed coverage of digital marketing and e-commerce, featuring case studies from Primark & Missguided.

Integrated Marketing Mix
Final lesson on integrating the 7Ps for a cohesive marketing strategy, with a focus on the extended marketing mix and a Carlsberg project.

Key Features of the Bundle:

• Full presentations with editable pre-formatted slides.
• Model answers and mark schemes provided for all exam-style questions.
• Recap questions with answers to consolidate learning.
• Real-life case studies and practical application tasks.
• Scaffolding and support for lower ability students.
• Fully aligned with the latest AQA A Level Business Studies specification.
• This bundle is ideal for teachers looking to provide their students with a thorough understanding of the marketing mix and equip them with the tools needed to excel in their exams.

**Free sample

If you’re curious at the quality of my resources please see below for free versions of my lessons:

Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665

Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401

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