pptx, 4.19 MB
pptx, 4.19 MB

This lesson pack contains detailed information and explanations on:

PowerPoint:

  • The implications for marketing of increased globalisation and economic collaboration
  • The importance of international marketing for a business
  • International markets – identification, selection and entry
  • Whether a business in a given situation should develop an international market through pan-global marketing or maintain local differences
  • Choosing a strategy, in a given situation, to develop a global market
  • Factors influencing the method of entry into international markets

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