An Introduction to the Marketing Mix - FREE Worksheet & Youtube Video - GCSE Business Studies

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Overview:
In this video, the marketing mix is introduced as a crucial factor for a business’s success. Lara Hapgood’s Summerby Wines Ltd is used as an example of how the marketing mix can be used to achieve a successful launch. The marketing mix consists of four elements, known as the 4ps: product, place, price, and promotion

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