A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of segmentation, targeting and positioning. The presentation considers the process and value of market segmentation, targeting and positioning (STP), the different methods of segmentation, the influences on choosing a target market and positioning and the value of niche and mass marketing. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
Get this resource as part of a bundle and save up to 36%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Bundle
AQA A Level Business - Year 12 Complete Course (Units 1, 2 and 3)
A 10 part resource that includes detailed teacher PowerPoint resources covering the first 3 units of the Year 12 AQA A Level Business course. This represents tremendous value for high quality resources and offers a significant saving against other commercial options. PowerPoints include: UNIT 1 What is a Business? •Understanding the nature and purpose of business •Understanding different business forms •Understanding that businesses operate within an external environment UNIT 2 Managers, Leadership and Decision Making •Understanding management, leadership and decision making •Understanding management decision making •Understanding the role and importance of stakeholders UNIT 3 Decision Making to Improve Marketing Performance •Setting marketing objectives •Understanding markets and customers •Segmentation, targeting and positioning (STP) •Using the marketing mix Each presentation contains extensive, detailed notes that are specific to the exam requirements of the AQA. These resources are designed to be engaging and accessible and all contain the Quick Fire Five knowledge questions, a short objective test or calculation questions and an essay practice (all with suggested solutions). In addition, each presentation is accompanied with a FREE student revision notes handout to assist with the delivery of the material.
£19.95
Bundle
AQA A Level Business UNIT 3 - Decision Making to Improve Marketing Performance
A 4 part resource that includes detailed teacher PowerPoint resources covering Unit 3 of the A Level Business course. PowerPoints include: •Setting marketing objectives •Understanding markets and customers •Segmentation, targeting and positioning (STP) •Using the marketing mix Each presentation contains extensive, detailed notes that are specific to the exam requirements of the AQA. These resources are designed to be engaging and accessible and all contain the Quick Fire Five knowledge questions, a short objective test or calculation questions and an essay practice (all with suggested solutions). In addition, each presentation is accompanied with a FREE student revision notes handout to assist with the delivery of the material.
£8.00
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£3.00