AS Business - 1.4 Business Objectives (Year 1)

The “1.4 Business Objectives” resource provides an in-depth look at how businesses set and evaluate their goals. It covers the different objectives for private and public sector businesses, exploring key concepts like profit maximisation, survival, and corporate social responsibility (CSR).

Students are encouraged to reflect on real-life business decisions and how objectives can conflict, such as balancing profit with customer satisfaction or ethical considerations. Through practical activities, students will also learn to apply frameworks like SMART objectives and the decision-making process.

This resource is ideal for fostering critical thinking, helping students understand how business goals drive decisions and influence stakeholders. It offers engaging, hands-on learning tools that make complex ideas accessible and relevant to real-world business challenges.