Explore what behavioural segmentation is and how Nike uses behavioural segmentation to target customers with different buying habits and behaviours.
The 3 minute explainer video explains what behavioural segmentation is and provides a business example form Nike about how Nike uses information about their customers behaviour to target them with personalised emails marketing.
The supporting activity worksheet contains a crossword that covers key parts of behavioural segmentation.
The resource also includes suggested answers and is ideal to be used in class to introduce the topic or as a homework task.
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