Revision flashcards for BTEC Business Enterprise Exam (2022)
TOPIC MATERIAL INCLUDED: (WHOLE SPEC)
Targeting and segmenting
Demographic and geographic segmentation
Psychographic and behavioural segmentation
The product life cycle
Usp and branding
Price strategies
Distribution channels
Promotional mix
Factors influencing marketing
Trust, reputation and loyalty
Financial documents
Payment methods
Revenue
Costs
Profit
Gross profit
Net profit
Profit and loss account
Assets and liabilities
Balance sheet
Stakeholders
Profitability ratios
Liquidity ratios
Budgeting
Cash flow
Break-even analysis
Interpreting break-even
Sources of finance
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