CAIE IGCSE Business(0450) Section 3-Marketing

Total 133 pages

The pros and cons of the knowledge contained in my PowerPoint presentation are not entirely based on the content of the handbook. I made changes based on the mark scheme of past papers.

3.1 Marketing, competition and the customer
3.1.1 The role of marketing
3.1.2 Market changes
3.1.3 Concepts of niche marketing and mass marketing
3.1.4 How and why market segmentation is undertaken

3.2 Market research
3.2.1 The role of market research and methods used
3.2.2 Presentation and use of market research results

3.3 Marketing mix
3.3.1 Product
3.3.2 Price
3.3.3 Place – distribution channels
3.3.4 Promotion
3.3.5 Technology and the marketing mix

3.4 Marketing strategy
3.4.1 Justify marketing strategies appropriate to a given situation
3.4.2 The nature and impact of legal controls related to marketing
3.4.3 The opportunities and problems of entering new foreign markets