Market Research at the AS Level for Cambridge AS Level Business (9609) syllabus for 2026-2028 .
What’s Included:
Slides include exercises, topic overview, discussion prompt, case studies, video links, exit ticket - all aligned to Cambridge International Examinations (CIE) objectives.
The purposes of market research
• identification of main features of a market: size, growth, competitors
• identification of customer and consumer characteristics, profiles, wants and needs
Primary research and secondary research
• the distinction between primary research and secondary research, and the main features of each
• usefulness of data collected using primary research methods
• usefulness of data collected from secondary research sources
Sampling
• the need for and limitations of sampling
Market research data
• the reliability of the data collected
• analysis of quantitative and qualitative data
• interpretation of information presented in tables, charts and graphs
These slides are designed to maximize examination outcomes and save teachers valuable preparation time.
As teachers, we understand the challenges of balancing lesson preparation, grading, and classroom management. So, we’re sharing this comprehensive set of slides updated for 2024, covering all relevant learning objectives.
Covers the necessary learning objectives to prepare students for AS level exams.
This resource helps you work smarter, reduce lesson preparation time, and give your students the tools they need to succeed.
Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards.
Get this resource as part of a bundle and save up to 29%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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Complete Cambridge AS Level Business (9609) Teaching Bundle – Exams 2026-2028
Save time, teach with confidence, and engage your students with this all-in-one, complete Cambridge AS Business teaching resource. This comprehensive teaching bundle of 19 PowerPoint presentations is designed for the Cambridge AS Level Business (9609) syllabus, covering all topics for exams from 2026 to 2028. Perfect for teachers, tutors, and students, these structured materials ensure complete syllabus coverage with engaging and exam-focused content. What’s Included: * Detailed Topic Overviews – Clear explanations and key concepts for every topic in the AS Business syllabus. * Case Studies – Real-world business examples to help students apply theory to practice. * Class Discussion Prompts – Stimulate critical thinking and active participation. * Review Questions – Exam-style practice questions to reinforce learning and prepare for assessments. * Video Links – Multimedia content to enhance understanding of key business concepts. Full Coverage of Cambridge AS Level Business (9609) Topics Business and Its Environment 1.1 Enterprise 1.2 Business Structure 1.3 Size of Business 1.4 Business Objectives 1.5 Stakeholders in a Business Human Resource Management 2.1 Human Resource Management 2.2 Motivation 2.3 Management Marketing 3.1 The Nature of Marketing 3.2 Market Research 3.3 The Marketing Mix Operations Management 4.1 The Nature of Operations 4.2 Inventory Management 4.3 Capacity Utilisation and Outsourcing Finance and Accounting 5.1 Business Finance 5.2 Sources of Finance 5.3 Forecasting and Managing Cash Flows 5.4 Costs 5.5 Budgets Who Is This Resource For? Cambridge AS Level Business (9609) Teachers – Ready-to-use materials for efficient lesson planning. Tutors & Homeschooling Educators – Comprehensive content to support private instruction. Students & Independent Learners – Structured study materials for revision and self-paced learning. Why Choose This Cambridge AS Business Bundle? Syllabus-Aligned – Fully designed for the Cambridge International AS Level Business (9609) syllabus (2026-2028 exams). Time-Saving – High-quality, pre-prepared materials reduce lesson planning time. Engaging & Practical – Real-world case studies and discussion prompts encourage active learning. Versatile & Flexible – Suitable for classroom teaching, online instruction, and independent study. Exam-Focused – Helps students master key business concepts and prepare for assessments with confidence. Boost your teaching and student success with the ultimate Cambridge AS Business (9609) Teaching Toolkit! Find more teaching materials for all IGCSE and A Level Business here [https://www.tes.com/teaching-resources/shop/business_alevels_resources] And visit our website for teaching ideas and additional resources: here[https://aleveltips.co.uk]
£75.00
Bundle
CIE AS Business 9609: Marketing Bundle 2026-28 Exams
Complete CIE Marketing Materials for AS Level Business 9609 for exams from 2026-2028. Includes all materials for Nature of Marketing Market Research Marketing Mix Each set of content includes comprehensive overview, case studies, video links, discussion prompts, review questions. These slides are designed to maximize examination outcomes and save teachers valuable preparation time. As teachers, we understand the challenges of balancing lesson preparation, grading, and classroom management. That’s why we’ve created this 2026 updated bundle, which includes 3 comprehensive slideshows covering all relevant learning objectives. Each slideshow comes with interactive exercises and discussion prompts to engage your students and enhance their learning experience. Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards. Find more teaching materials for all IGCSE and A Level Business here [https://www.tes.com/teaching-resources/shop/business_alevels_resources] And visit our website for teaching ideas and additional resources: here[https://aleveltips.co.uk]
£16.00
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