Cambridge Business 9609 - Nature of Marketing (AS Level) 2024 Update

This updated bundle includes all essential topics for the Updated for exams from 2024! Cambridge International A Level Business (9609) syllabus, specifically focusing on The Nature of Marketing at the AS Level.

These slides are designed to maximize examination outcomes and save teachers valuable preparation time.

As teachers, we understand the challenges of balancing lesson preparation, grading, and classroom management. That’s why we’ve created this 2024 updated and comprehensive set of slides covering all relevant learning objectives.

This presentation highlights key concepts of the syllabus from The Nature of Marketing:

• Understand marketing objectives and their purpose.
• Explain the link between marketing objectives and corporate objectives.
• Identify the factors influencing demand and supply for a business’s products.
• Explain the interaction between demand, supply, and price.
• Compare how consumer and industrial markets differ.
• Distinguish between local, national, and international markets.
• Explain the differences between product orientation and customer (market) orientation.
• Understand how to measure market share and market growth.
• Analyze the implications of changes in market share and market growth.
• Classify products into categories.
• Explain how marketing differs for consumer products (B2C) and industrial products (B2B).
• Identify the features of mass markets and niche markets.
• Evaluate the advantages and disadvantages of mass marketing and niche marketing.
• Describe methods of market segmentation, including geographic, demographic, and psychographic segmentation.
• Understand the advantages and disadvantages of market segmentation.
• Explain the aims of CRM.
• Evaluate the costs and benefits of CRM for a business.

What’s Included:
Slides with case studies, topic overview, discussion prompts, exit ticket - all aligned with Cambridge International Examinations (CIE) objectives.

Covers the necessary learning objectives to prepare students for AS level exams.

This resource helps you work smarter, reduce lesson preparation time, and give your students the tools they need to succeed.
Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards.