Case Study - Marketing a New Product (Marketing/Teamwork)

This resource is a case study which involves launching a brand new product. This case study can be used to cover Marketing, Teamwork and Economic Sectors. This case study was used when delivering Unit 11: Building Successful Business Teams but could be used for many other lesson topics. The case study involves using a rare superfruit grown in Africa. The group activity incorporates Marketing, Procurement and Stakeholder theory.