ccea AS business studies market planning and strategy revision notes

This is a set of revision notes covering the ccea AS business studies topic of market planning and strategy. It includes subtopics such as business planning, marketing plan, situation analysis, PESTLE analysis, SWOT analysis, set marketing objectives, formulation of marketing strategies, advantages and disadvantages of marketing plan, market segmentation, geographic segmentation, demographic segmentation, geo-demographic segmentation (ACORN), advantages and disadvantages of market segmentation, market targeting and positioning. These notes include definitions, examples and positives and negatives. I used these revision notes when revising for my own AS exams, in which I received an A in business studies, the highest grade attainable at AS. This is an excellent resource for students to use for personal study or for teachers to use in the classroom.