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Millions of pounds are spent by retailers on producing Christmas adverts each year, but why?
We’re only a few weeks into November 2019 and the Christmas advertising campaign season is well under way, with big budget ads from John Lewis, Sainsbury’s, Ikea and Amazon already gracing our screens and social media.
The lavish productions rack up millions of hits on sites such as YouTube. They may be popular, but people are less sure about whether these ads actually benefit the big brands behind them (BBC, 2019).
This resource provides you with 3 seperate tasks for students to complete focused on 2019’s Christmas advert collection. It requires students to compare adverts, analyse the use of them for business and then create their own for a brand of their choice.
Creative Commons "Sharealike"
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