Explore what economy pricing is and how easyJet uses economy pricing to help it gain market share.
The 3 minute explainer video explains what economy pricing is and provides a business example form easyJet about how they have used this pricing strategy to gain customers in a crowded market.
The supporting activity worksheet contains a gap fill exercise for students to apply their understanding of economy pricing.
The resource also includes suggested answers and is ideal to be used in class to introduce the topic or as a homework task.
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