A bumber set of 12 case studies covering Edexcel A Level Business 1.3.2 Branding and promotion, including:
a) Types of promotion
b) Types of branding
c) The benefits of strong branding:
o added value
o ability to charge premium prices
o reduced price elasticity of demand
d) Ways to build a brand
o unique selling points (USPs)/differentiation
o advertising
o sponsorship
o the use of social media
e) Changes in branding and promotion to reflect social trends:
o viral marketing
o social media
o emotional branding
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
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