A series of 10 case studies for Edexcel A Level Business Studies 1.3.5 Marketing Strategy including:
a) The product life cycle
b) Extension strategies:
o product
o promotion
c) Boston Matrix and the product portfolio
d) Marketing strategies appropriate for different types of market:
o mass markets
o niche markets
o business to business (B2B) and business to consumer (B2C) marketing
e) Consumer behaviour – how businesses develop customer loyalty
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
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Edexcel A Level Business Studies Theme 1: Marketing and people
A set of 147 case studies for Edexcel A Level Business Studies Theme 1: Marketing and people Due to bundle size restrictions, the bundle excludes 1.2.3, 1.2.4 and 1.2.5 but if the bundle is purchased, and you email proof of this (the TES resource receipt email) to mrsstrickey@gmail.com, I will be happy to email the missing case studies to you. Each case study relates to a relevant business, contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
£75.00
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Edexcel A Level Business Marketing mix and strategy bundle
All 42 case studies for 1.3 Marketing mix and strategy: 1.3.1 Product/service design 1.3.2 Branding and promotion 1.3.3 Pricing strategies 1.3.4 Distribution 1.3.5 Marketing strategy
£20.00
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