This double lesson introduces learners to global niche markets and cultural/social factors which affect global marketing. We start with discussing what a niche market is from theme 1, then go on to discuss a concise case study on a very interesting type of coffee. We then look at another concise case study of PepsiCo’s Gatorade which has launched in India with a particular type of global marketing strategy. A 12 mark question with structure guidance and a model answer to develop examination skills.
We then look at cultural and social factors at play, and some real regrettable blunders made by companies.
Colourful, concise and engaging slides!
Thank you
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Excellent resource. Relevant examples with direct instruction throughout.
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