A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.3.2. Branding and Promotion and is divided across four lessons. It considers types of promotion, types of branding, the benefits of strong branding, ways to build a brand and changes in branding and promotion to reflect social trends. The slides contain several activities with suggested answers including the Quick Fire Five and several 10 mark practice questions. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
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