EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123
This lesson includes a PowerPoint and a worksheet and covers:
How businesses use market segmentation to target customers:
● identifying market segments: location, demographics, lifestyle, income, age
● market mapping to identify a gap in the market and the competition.
Written by Sarah Hilton for Revisionstation
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£3.00