EDEXCEL GCSE BUSINESS 1.4.3 THE MARKETING MIX (COMPLETE LESSON) 143
This lesson includes a PowerPoint and a worksheet and covers:
What the marketing mix is and the importance of each element:
● price, product, promotion, place.
How the elements of the marketing mix work together:
● balancing the marketing mix based on the competitive environment
● the impact of changing consumer needs on the marketing mix
● the impact of technology on the marketing mix: e-commerce, digital communication.
Written by Sarah Hilton for Revisionstation
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