Edexcel GCSE Business 9-1 1.1 Business activity – How Businesses Add Value and create a USP

The role of business enterprise and the purpose of business activity:
• To add value: convenience, branding, quality, design, unique selling points

This resource covers TWO lessons and has 2 power point presentations and handouts. My students have access to computers but you can tweak the resources for desk delivery only.
The ‘Added Value’ power point lesson goes through the following:
• Starter activity looking at similar products and how they add value
• Students work through tasks looking at the different ways you can add value
• Why is added value so important
• Activity- students add value to a product and a service
• Plenary- added value multiple choice and open answer questions.

The ‘Unique Selling Point ‘power point lesson goes through the following:
• Starter- Creative thinking task to show the problems with trying to create a USP
• Link to a business video- students explore their USP
• Laminate the 6 different businesses - students need to match the businesses to the USP on their handout. (USP part 1)
• Handout researching other unique selling points- this can be done as a class activity or individually on computers
• Plenary – multiple choice questions
This is the follow-on lesson from my “1.1 Enterprise and Entrepreneurship- Business activity and meeting customer need
I give out handouts which students fill in rather than books which are attached but it can easily be adapted.