Edexcel GCSE Business - Product

A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of product and its role in the marketing mix. It considers the importance and role of the design mix and the different elements of function, cost and aesthetics. It then examines the product life cycle, its stages of introduction, growth, maturity and decline, and concludes with an assessment of product extension strategies. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.