This recap revision sheet for Theme 1 -Marketing & People.
The auidence: Students on the Edexcel Business Alevel course.
Contents:
Theme1 - Marketing & People:
- 1.1 Meeting Customer Needs
- 1.2 Market
- 1.3 Marketing mix and strategy
- 1.4 Managing people
- 1.5 Entrepreneurs and leaders
Theme2 - Managing Business Activities:
- 2.1 Raising finance
- 2.2 Financial planning
- 2.3 Managing finance
- 2.4 Resource management
- 2.5 External influences
Theme3 - Business decisions & strategy:
- 3.1 Business objectives & strategy
- 3.2 Business growth
- 3.3 Decision-making techniques
- 3.4 Influences on business decisions
- 3.5 Assessing competitiveness
- 3.6 Managing change
Theme4 - Managing Business Activities:
- 4.1 Globalisation
- 4.2 Global markets & business expansion
- 4.3 Global marketing
- 4.4 Global industries and companies (MNCs)
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Excellent resource. Relevant examples with direct instruction throughout.
Great resource - thank you
Excellent resource for revision-thank you!
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