Global Marketing Communication Decision Lecture

Global Marketing Communication Decision Lecture

Global Marketing Communication Decision Lecture is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Marketing Communication Decision teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Global Marketing Communication Decision.

LEARNING OBJECTIVES OF THE LECTURE:

1 Define global advertising and identify the top-ranked companies in terms of worldwide ad spending.
2 Explain the structure of the advertising industry, and describe the difference between agency holding companies and individual agency brands.
3 Identify key ad agency personnel and describe their respective roles in creating global advertising.
4 Explain how media availability varies around the world.
5 Compare and contrast publicity and public relations and identify global companies that have recently been impacted by negative publicity.
6 Define sales promotion and identify the most important promotion tactics and tools used by global marketers.
7 List the steps in the strategic/consultative personal selling model.
8 Explain the contingency factors that must be considered when making decisions about sales force nationality.
9 Explain direct marketing’s advantages and identify the most common types of direct marketing channels.
10 Describe how global marketers integrate support media, sponsorships, and product placement into the overall promotion mix.

By purchasing this teaching resource, you will get:
2 Global Marketing Communication Decision Lecture PowerPoint Presentation (Part 1 and 2)
2 Teaching Gide for the Lecture/Seminar
2 Test bank for Global Marketing Communication Decision with 219 different questions.

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