Identifying and understanding customers GCSE 2017+ (yr10/11/12)

Written by an experienced Business Studies Teacher this work booklet comprehensively covers topic 4.5 Identifying and understanding customers in the new AQA GCSE Business spec (2017+) The booklet encourages students to investigate, analyse and evaluate the importance of knowing your target market. Topics covered include customers and consumers, increasing sales, avoiding mistakes. The booklet contains numerous links to videos, websites and articles that give the students the theoretical and real life content they require to learn and increase understanding. Throughout there are exam style questions as well as a case study (also with questions) at the end. Designed for sharing with students electronically to reduce passive student behaviour, this resource can also be easily modified for different lesson styles. Approx. 100 mins to complete depending on ability group.