This resource offers a comprehensive list of techniques used by the media to influence consumers. This list can be used in a variety of ways. Students could use it to identify techniques used in adverts or they could use it to create their own advert.
There are 15 different techniques listed:
Association
Bandwagon
Beautiful People
Bribery
Celebrities
Experts
Explicit Claims
Fear
Humour
Intensity
Maybe
Plain Folks
Repetition
Testimonials
Warm & Fuzzy
There are 15 different techniques listed:
Association
Bandwagon
Beautiful People
Bribery
Celebrities
Experts
Explicit Claims
Fear
Humour
Intensity
Maybe
Plain Folks
Repetition
Testimonials
Warm & Fuzzy
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