Component 1: Exploring Enterprises

Learning outcome B: Understand customer needs and competitor behaviour through market research

B1 Market research methods
B2 Understanding customer needs
B3 Understanding competitor behaviour
B4 Suitability of market research methods

Just download and teach. This pack includes:
(1) Powerpoint for Learning Aim B1 to B4
(2) Activities for Learning Aim B1 to B4
(3) Mock Assessment Workbook

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