LO4: Attract and Retain Customers

OCR Enterprise & Marketing R064 Revision Worksheets

Revision pages for the OCR National Enterprise & Marketing - Unit R064: Enterprise and Marketing Concepts. All pages are editable Ideas on how to use the resource: * Give students pages as you progress through the course. * Give students whole resource printed as a revision work book to complete at their own pace. * Set as homework tasks Topics covered include: LO1: Understand how to target a market. * Market Segmentation * Market Research * Customer Feedback LO2: Understand what makes a product or service financially viable: * Costs * Revenue * Break-Even * Profit LO3: Understand product development * Product Lifecycle * Extension Strategies * Product Differentiation * External Factors (L.E.T) LO4: Understand how to attract and retain customers * Pricing Strategies * Advertising Methods * Sales Promotion * Customer Service LO5: Understand factors for consideration when starting up a business * Ownership * Sources of Finance * Business Plans LO6: Understand different functional activities needed to support a business start up * The purpose of each functional area * The main activities of each functional area.