This free lesson introduces leaners to what market research is and how vital it is to businesses. The different types of research are looked at with their advantages and disadvantages. Examples of quantitative and qualitative research is looked at. A 3 mark question with a model answer to self or peer assess to build exam technique. A task to create a questionnaire and a worksheet to highlight the difference between market share and market size.
Colourful, concise and engaging slides!
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