Market research Methods used and Sampling Lesson Plan. 'MS word doc.' IGCSE Business Studies

Lesson Plan
Topic: Market research,. Methods used and Sampling. Lesson Plan IGCSE Business Studies- ‘MS word doc.’
Lesson Objective: are shared with the students for awareness and expectation of lesson outcome.
At the end of the lesson, the students will be able to;
Identify and explain the role of market research and methods used: •• Market-orientated businesses (uses of market research information to a business) •• Primary research and secondary research (benefits and limitations of each) •• Methods of primary research, e.g. postal questionnaire, online survey, interviews, focus groups •• The need for sampling •• Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports •• Factors influencing the accuracy of market research data. Presentation and use of market research results: •• Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data.
NB: You can add your school’s name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by editing the objectives, Plenary and lesson starter etc.