This presentation on market segmentation looks at the different methods a firm may use to segment the market, why segmentation is important for firms and the benefits and drawbacks of segmentation. The presentation also includes two tasks for learners to complete and a word match exercise.
Suitable for A level Business studies, GCSE Business students Yr 10 & Yr 11, IGCSE Business students
Please feel free to contact me if you have any questions @teiislondon
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