Marketing Competition and the Customer ppt. IGCSE – Business Studies

**A complete lesson. ** Marketing Competition and the Customer. , ‘ppt’ IGCSE Business Studies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Answers at the end.
Lesson Objectives;
At the end of the lesson, the students should be able to;
3.1 Define marketing, describe competition and the customer
3.1.1 Identify and explain the role of marketing such as:
• Identifying customer needs / • Satisfying customer needs
• Maintaining customer loyalty; building customer relationships
3.1.2 Identify and explain why customer/consumer spending patterns  may change / • The power and importance of changing customer needs
• Why some markets have become more competitive
• How business can respond to changing spending patterns and increased competition.